Advertiser Terms of Service
These terms govern buying advertising on IdleFlow. By submitting a campaign and completing checkout you agree to them.
1. How buying works
- You set a max CPM (maximum price per 1,000 qualified impressions) and a total budget. The budget is held via Stripe and spent as impressions are delivered. IdleFlow runs a first-price auction per impression; the highest eligible CPM serves first.
- A qualified impression requires at least five seconds of focused visibility in the foreground tab, verified server-side.
- Clicks bill at 50× the per-impression rate and are drawn from the same budget. Example: at a $5.00 CPM, each impression costs $0.005 and each click costs $0.25. The click rate is shown on your campaign dashboard.
- Targeting (geography, device, publisher category, schedule) narrows delivery; broad targeting delivers faster.
2. Creative review
- Every new campaign — and every edit to a live creative — is reviewed against the Ad Content Policy before serving. Reviews normally complete within 24 hours.
- Rejected campaigns are refunded in full. Approved campaigns that are later found to violate the policy may be paused, and undelivered budget refunded.
- Your landing page must match the ad: no bait-and-switch, no redirects to different offers.
3. Billing and refunds
- Payment is collected at checkout via Stripe. Prices are in USD.
- Delivered impressions are not refundable. Undelivered budget is automatically refunded via Stripe when a campaign is cancelled by you or rejected at review. Refunds appear on your original payment method within 5–10 business days.
- You are responsible for applicable taxes; invoices are available from your Stripe receipt.
4. What you may not do
- Submit creatives that violate the Ad Content Policy.
- Attempt to identify, track, or fingerprint individual users from ad delivery; the platform deliberately does not support it.
- Generate impressions or clicks on your own campaigns.
5. Reporting
Delivery, spend, and click metrics in the dashboard are measured by IdleFlow and are the billing system of record. We make reasonable efforts to filter invalid traffic before billing; credits for proven invalid traffic are issued as account balance.
6. Disclaimers and liability
The service is provided "as is". We do not guarantee delivery pace, reach estimates, click-through rates, or business outcomes. To the maximum extent permitted by law, IdleFlow's total liability is limited to the amounts you paid in the three months preceding the claim.
7. Changes
We may update these terms; material changes are announced by email at least 14 days before taking effect.